niostem
Hair-loss product brand. RISE-System für Performance-Creatives, von Hook-Architektur bis Awareness-Stage-Copy.
Performance Marketing · Founder · Zurich
A sparring partner for founders who is building right now.
Same seat as you: own product, own 2am questions. Plus years in performance marketing, from the hook to the funnel. You keep the wheel. I read the map with you.
30 minutes, free. We talk about your market. No pitch.
Budget run for
[01] Why / the difference
Most founder coaches have never run a 5-figure ad account. Most performance marketers have never launched a product. I am doing both right now. That is why I talk with you about your market and about what runs through your head at two in the morning.
Sparring · live
Our CAC has been climbing for four weeks. More budget or a new channel?
Kevin is thinking
Neither first. Show me the hook of your last three winners. We find the weakest spot before you add budget.
About me
I come from performance marketing, in-house and advisory, and today I build myself. Out of Zurich, for founders and CMOs across the DACH region and Europe. I tell you what I think, even when that means you do not need me.
Kevin Hansen Performance Marketer & Founder
[02] Work / real ads
Ads built on psychology. Not on gut feel.
Real campaigns with 5-figure monthly budgets. Every creative built from the right awareness stage, the right desire trigger and the right hook structure. Architecture first, execution second.
niostem
niostem
Kletterling
9Drive
FORMEL SKIN
vetevo
The problem
Four walls every performance operator runs into sooner or later.
It rarely has to do with budget or creativity. What is missing is a map. I do not run your ads. I build the system your team runs against afterwards.
- 01 You swap creatives every two weeks. Nothing scales past week three. The account feels like it resets every time.
- 02 Your team tests hook after hook. The results still feel random. Nobody can cleanly say what worked.
- 03 You brief agencies and freelancers. The output never lands right. Every campaign starts back at zero.
- 04 Product is strong, funnel is set. Growth still feels like a coin flip, because there is no system underneath.
Kletterling
Outdoor & Climbing DTC. 4-Wochen GTM-Sprint zur Creative-Pipeline und Channel-Priorisierung.
FORMEL SKIN
Tele-Dermatology. Video-Creative-System mit klarer Awareness-Stage-Logik.
9Drive
Mobility-Subscription. Hook-Library und Production-Briefs für Meta + YouTube.
0 Waitlist signups from a single smoke-test campaign
3× Revenue growth for clients after RISE implementation
0 Brands with RISE architecture in production
3 Channels: Meta, Google, YouTube
[03] How I work / three depths
How deep we go depends on where you stand.
Three forms, one relationship.
01
Sparring
Regular thinking together, 1:1. For founders who build themselves and need a second brain that is honest and not sitting on the cap table. We work through what is on the table: market, channel, hook, the next decision.
Pre-Seed to scaling · once or twice a month
02
GTM Sprint
Four weeks when your setup is stuck. Audit, strategic reframe, creative system, handoff. At the end there is a system your team runs against, plus a decision tree for the week after.
already in market, 5- to 6-figure monthly budget
03
RISE
The full 12-stage system, when performance marketing has to stand up structurally. Market psychology after Eugene Schwartz, translated into production-ready creative. Briefs, hooks and copy by awareness stage.
teams under scaling pressure who want creative as a system
[04] Voices / what founders say
What founders say after the work.
„Kevin moved fast without losing focus on what actually drives results. Within months, we went from firefighting to running a structured, scalable system, with revenue peaking again in November.“
Christophe Ramstein Co-Founder & CEO, niostem „Er hat unsere Creatives in vier Wochen vom Patchwork zu einem Setup gebracht, das ich verstehe und mein Team weiterbauen kann. Kein Strategie-Deck, sondern Output, mit dem wir am nächsten Tag in Production gehen.“
Erik Lorenscheit Founder, Kletterling „Was mich überzeugt hat: keine Buzzwords, keine Templates. Kevin sitzt mit dir am Tisch und denkt deine Markt-Logik durch. Das hat in zwei Sessions mehr gebracht als drei Monate Agentur.“
Fatih Özcan Founder, Mobility Ads „Kevin hat unser GTM aus der Bauchgefühl-Phase rausgeholt. Ich kann jetzt einem Investor erklären, warum unser Funnel so aussieht wie er aussieht, nicht nur dass er funktioniert.“
Melanie Mahr Co-Founder, Callstr „Strukturiert, ohne starr zu sein. Kevin liest schnell, wo du stehst, und gibt dir genau den nächsten Schritt, nicht zehn auf einmal.“
Mona Kühlewild Marketing Lead „Endlich jemand, der Performance Marketing nicht von der Tool-Seite, sondern von der Markt-Seite denkt. Das macht den Unterschied.“
Thomas Kuchlich Founder, TK Up Some voices are quoted in their original German.
[05] Ad Research / access via subscription
In the works
See what your competitors actually run.
The same ad-research dashboard I work with in engagements, soon as a subscription. Active ads from your competitors, pulled from Meta and TikTok, with KPIs, storyboards and copy analysis in one place.
- Active ads from your competitors across Meta and TikTok, in one place.
- KPIs per creative: run time, format, reach signals, hook patterns.
- Storyboards on demand: scene frames plus a voiceover transcript.
- Copy analysis: headlines and ad text you can sort and filter.
ad-research.local Example
34 Ribogrow
61 Alpecin
22 Hairlust
Meta 72%
TikTok 48%
Video creatives 63%
Video
Ribogrow 41 days active
Image
Alpecin 12 days active
Video
Hairlust 63 days active
Carousel
Rezilin 5 days active
Storyboard · Science hook
0:00
0:03
0:07
0:11
Voiceover
„Researchers discover a natural sugar said to stop hair loss ...“
Hook Researchers discover a natural sugar against hair loss
Hook Your shampoo is not the problem. Your scalp is.
Body Visibly denser hair in 90 days, or your money back.
[06] Next step
You are building. Let us think through your market before budget burns.
30 minutes, free. We look at whether sparring, a sprint or RISE fits your phase. If nothing fits, you hear that too.
Book a 30-min CallZurich · clients across DACH, NL, UK and occasionally the USA